The Webster
Creative Direction
2016
Creative Direction
2016
Creative & Content Director
Founded in Miami’s iconic South Beach neighborhood, The Webster is a high-end fashion boutique, offering clients a unique selection of pieces from designers like Chanel, Dior, Alaia, and Saint Laurent to name a few.
In 2016, The Webster was focusing on expanding the company’s presence from two stores in Miami to two locations in California and the now flagship store in New York. This quick expansion meant that they needed to enlarge their brand story while maintaining its sunny Miami DNA and the personality of the founder Laure Heriard Dubreuil.
As Creative & Content Director, I oversaw and managed all content produced for the e-comm site and social platforms, as well as signage and billboards. Additionally, I commissioned artwork for special projects, such as the creation of a children‘s coloring book, a chocolate box for the collaboration with La Maison du Chocolat, and the stores’ signature candle scent. Key partnerships overseen during this period included Chanel, Stella McCartney, Loewe, and Lane Crawford.
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“Laure & the Flamingo” coloring book, created with Noami Otsu
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Editorial, photographs by Emily Knecht
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Editorial, photographs by Camilo Rios
In 2016, The Webster was focusing on expanding the company’s presence from two stores in Miami to two locations in California and the now flagship store in New York. This quick expansion meant that they needed to enlarge their brand story while maintaining its sunny Miami DNA and the personality of the founder Laure Heriard Dubreuil.
As Creative & Content Director, I oversaw and managed all content produced for the e-comm site and social platforms, as well as signage and billboards. Additionally, I commissioned artwork for special projects, such as the creation of a children‘s coloring book, a chocolate box for the collaboration with La Maison du Chocolat, and the stores’ signature candle scent. Key partnerships overseen during this period included Chanel, Stella McCartney, Loewe, and Lane Crawford.
“Laure & the Flamingo” coloring book, created with Noami Otsu
Editorial, photographs by Emily Knecht
Editorial, photographs by Camilo Rios
The Webster for Stella McCartney, photograph by Camilo Rios
Editorial, photograph by Camilo Rios
“Laure & the Flamingo” coloring book, created with Noami Otsu
The Webster for La Maison du Chocolat, pop-up chocolate box packaging, created with Naomi Otsu
The Webster for Chanel, photographs by Camilo Rios
Promotional artwork to celebrate the opening of The Webster at the Ritz Paris, created with Naomi Ostu
Editorial, photographs by Anais & Dax
Editorial, photographs by Camilo Rios
Lunar New Year store window & t-shirt, created with Naomi Ostu